How do you design for China? Designing across cultures

There has been some recent insight that has been given into the aspect of just how you can design for China and designing across different cultures in general. In more detail to this particular aspect itself as a brand consultancy designing in the age of globalization you have to constantly balance the requirements of creating brands with the needs of diverse Asian markets.

Key Takeaways:

we constantly have to balance the requirements of creating global brands with the needs of diverse Asian markets
A cursory review of the world’s brand landscape seems to suggest that globalization is creating design homogeneity
aesthetics are a product of culture, and cultures are unique and changeable

“China has the longest continuous civilization the world has ever seen. In its four thousands years, minimalism, maximalism, expressionism and reductive design have all had their moment. China invented papermaking and printing. You could say that China invented graphic design.”

http://www.thedrum.com/opinion/2016/10/11/how-do-you-design-china-designing-across-cultures